![]() The record-breaking figures come after MotoGP™ took a strategic decision in 2017 to provide social media content to its riders, teams, broadcasters, sponsors and promoters in an attempt to expand the championship’s global ecosystem. MotoGP is the oldest motorsport world championship but its digital strategy is the most progressive, The Dorna group, which owns the rights for MotoGP, was one of the first sports rights holders in Europe to explore commercial opportunities around Twitter Amplify and was an early adopter of Facebook Live. The Championship’s digital team have also been using Grabyo’s Live Producer platform to create social live shows, which are broadcast ahead of each race to provide fans with exclusive behind-the-scenes content and interviews with riders or teams. In addition, Grabyo’s mobile editing features have allowed MotoGP™ to produce Instagram stories by taking real-time footage and publishing it in the mobile-friendly vertical video format.
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